Headless CMS
A Headless CMS is a content management system that separates the backend (where content is stored and managed) from the frontend (where content is displayed) — delivering content through an API.
What is a Headless CMS?
A Headless CMS is a content management system that separates the backend (where content is stored and managed) from the frontend (where content is displayed) — delivering content through an API that can be consumed by any frontend technology.
In a traditional CMS like WordPress, the content storage and the website display are tightly coupled — the CMS determines how content looks. In a headless CMS, the backend only stores and serves content data. The frontend — which could be a Webflow site, a React app, a mobile app, or all three simultaneously — fetches that content via API and renders it however it chooses.
Why Go Headless?
Why go headless: Omnichannel delivery (publish the same content to a website, mobile app, digital kiosk, and smart TV from one source), frontend freedom (use any technology for the display layer), performance (statically generated frontends are extremely fast like static sites), and scale (handles large content volumes without the backend becoming a bottleneck).
Popular headless CMS platforms include Contentful, Sanity, Prismic, Storyblok, and DatoCMS. They can integrate with Webflow via the Webflow API.
At Appsrow, we architect headless solutions for clients with complex content requirements that outgrow native Webflow CMS.
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