Webflow Email Marketing Integrations: Connecting Mailchimp, HubSpot & More
Integrating Webflow with leading email marketing platforms like Mailchimp, HubSpot, Klaviyo, ActiveCampaign, ConvertKit, and others can automate workflows, streamline lead management, and boost marketing efficiency. Below is a step-by-step guide to connecting Webflow with your preferred tool.

1. Mailchimp Integration
Best For: Email automation, audience segmentation, and campaign tracking.
Option 1: Webflow’s Built-in Mailchimp Integration
- Go to Project Settings > Forms in Webflow.
- Find the Mailchimp integration section.
- Click Connect, log in to your Mailchimp account, and choose an audience list.
- Map Webflow form fields to corresponding Mailchimp fields.
Option 2: Using Zapier for More Control
- Set up Zapier to connect Webflow & Mailchimp.
- Choose Trigger → "New Form Submission in Webflow."
- Choose Action → "Add Subscriber to Mailchimp List."
- Map the form fields and test the setup.
🎯 Mailchimp + Webflow Use Cases
✔ Automatically capture leads from Webflow forms.
✔ Send welcome emails right after form submission.
✔ Segment users based on their form responses for targeted campaigns.
2. HubSpot Integration
Best For: CRM integration, automated follow-ups, and lead management.
Option 1: Embed HubSpot Form in Webflow
- Create a form in HubSpot.
- Copy the embed code.
- In Webflow, add an Embed Block and paste the code.
Option 2: Connect via Zapier
- Set up Zapier to connect Webflow & HubSpot.
- Choose Trigger → "New Form Submission in Webflow."
- Choose Action → "Create or Update Contact in HubSpot."
- Map the fields and test.
🎯 HubSpot + Webflow Use Cases
✔ Sync Webflow form leads with HubSpot CRM automatically.
✔ Trigger automated follow-up emails.
✔ Build personalized marketing workflows based on user interactions.
3. Klaviyo Integration
Best For: E-commerce email automation & segmentation.
How to Integrate Using Zapier
- Use Zapier to connect Webflow & Klaviyo.
- Choose Trigger → "New Form Submission in Webflow."
- Choose Action → "Add Subscriber to Klaviyo List."
- Map form fields and test the setup.
🎯 Klaviyo + Webflow Use Cases
✔ Sync customer data from Webflow forms into Klaviyo.
✔ Trigger personalized email campaigns based on user actions.
✔ Automate abandoned cart emails to recover lost sales.
4. ActiveCampaign Integration
Best For: Advanced email automation & behavioral tracking.
Option 1: Zapier Integration
- Use Zapier to connect Webflow & ActiveCampaign.
- Choose Trigger → "New Form Submission in Webflow."
- Choose Action → "Create or Update Contact in ActiveCampaign."
- Map the fields and test the integration.
Option 2: Custom Webhooks (For Advanced Users)
- In ActiveCampaign, create a Webhook Automation.
- Copy the Webhook URL and paste it into Webflow Form Settings.
- Capture and process the data in ActiveCampaign for real-time automation.
🎯 ActiveCampaign + Webflow Use Cases
✔ Automate personalized email sequences based on user behavior.
✔ Track lead activity and optimize follow-ups.
✔ Build dynamic audience segments for better targeting.
5. ConvertKit Integration
Best For: Bloggers, content creators & course sellers.
Zapier Integration for ConvertKit
- Use Zapier to connect Webflow & ConvertKit.
- Choose Trigger → "New Form Submission in Webflow."
- Choose Action → "Add Subscriber to ConvertKit."
- Map the form fields and test the integration.
🎯 ConvertKit + Webflow Use Cases
✔ Automate email sequences for new blog subscribers.
✔ Send lead magnets (eBooks, PDFs, etc.) after form submission.
✔ Segment subscribers for personalized content delivery.
🔥 Final Tips for Webflow Email Marketing Integration
✅ Enable double opt-in to comply with GDPR & CAN-SPAM regulations.
✅ Test form submissions before making them live.
✅ Add hidden UTM fields to track campaign sources.
✅ Sync leads with your CRM for better data management.
✅ Monitor email deliverability & engagement for optimal performance.