Booked Out

With user-centered approach, the goals was to create an intuitive interface for effortless financial management while incorporating gamification.

Site Link
CIRCLE-BTNWebflow

Industry

Fintech

Industry

Fintech

Industry

Fintech

Industry

Fintech

Challenge

The app had a cluttered interface, making it difficult for users to navigate and find essentialfeatures. Users were facing issues with the onboarding process, which was affecting new useradoption rates. The app lacked personalization and customization options, making it lessengaging and user-friendly.

Results

The redesigned app features a clean, clutter-free interface, making it easier for users tonavigate and access essential features. The improved onboarding process resulted in a 35%increase in new user adoption rates.The addition of personalization and customization optionsenhanced user engagement, leading to a 25% increase in user retention rates.

35%

Improved Onboarding Process

24%

Increase in User Retention

84%

Increase in Time Spent on Website

Research
  • Market Analysis
  • User Needs

Analyzing competitors and industry trends to identify opportunities and inform project direction.

Ideate
  • Wireframing
  • Prototyping

Creating layouts to visualize structure and content, then developing interactive models to simulate user experience and refine design.

Testing
  • Front-end Design
  • CMS Integration

Building responsive user interfaces with Webflow, HTML, CSS, and JavaScript. Implementing CMS for easy updates and scalability.

Visual Design
  • Usability Testing
  • Performance Optimization

Testing with real users for intuitive navigation and functionality. Optimizing code and images for faster load times and responsiveness.

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